道达尔能源和 SCRIBOS 合作打击假冒润滑油

　　为了加强品牌保护和消费者安全，TotalEnergies Lubrifiants 与防伪技术领导者 SCRIBOS 合作，为其润滑油产品引入了尖端的安全功能。由 SCRIBOS 开发的 ValiGate® Direct Print 技术将直接集成到 TotalEnergies 的产品标签中，为润滑油市场日益严重的假冒问题提供强有力的解决方案。

　　这一创新功能可以在全球印刷店直接在润滑油瓶标签上打印安全元素，无需单独的安全标签，从而简化了 TotalEnergies 的生产流程。此外，消费者可以通过标签中嵌入的易于使用的二维码来验证产品的真实性，无需特殊的应用程序即可提供无缝体验。

　　作为合作伙伴关系的一部分，TotalEnergies 品牌为 Lub360 的安全平台将提供对假冒模式的实时分析和洞察，从而制定更有针对性的策略来保护 TotalEnergies 的品牌和产品。 Lub360 还与 TotalEnergies 的 Lubconsult 服务集成，这是一种数字工具，为客户提供适合特定应用的润滑油建议。这一举措不仅加强了品牌保护，还提高了客户参与度和产品透明度，凸显了 TotalEnergies 对质量和安全的承诺。

　　这一先进解决方案的推出标志着TotalEnergies防伪措施的一个里程碑，为行业安全和客户体验树立了新标准。

　　TotalEnergies and SCRIBOS partner to combat counterfeit lubricants

　　In an effort to enhance brand protection and consumer safety, TotalEnergies Lubrifiants has teamed up with SCRIBOS, a leader in anti-counterfeiting technology, to introduce a cutting-edge security feature for its lubricant products. The ValiGate® Direct Print technology, developed by SCRIBOS, will be directly integrated into TotalEnergies’ product labels, offering a robust solution to the growing issue of counterfeiting in the lubricants market.

　　This innovative feature enables direct printing of security elements on lubricant bottle labels at print shops globally, streamlining TotalEnergies’ production process by eliminating the need for separate security labels. Additionally, consumers can verify the authenticity of products through an easy-to-use QR code embedded in the label, offering a seamless experience without the need for a special app.

　　As part of the partnership, the security platform, branded Lub360 for TotalEnergies, will provide real-time analytics and insights into counterfeiting patterns, enabling more targeted strategies to protect TotalEnergies’ brand and products. Lub360 also integrates with TotalEnergies’ Lubconsult service, a digital tool providing customers with lubricant recommendations tailored to specific applications. This initiative not only enhances brand protection but also boosts customer engagement and product transparency, underscoring TotalEnergies’ commitment to quality and safety.

　　The launch of this advanced solution marks a milestone in TotalEnergies’ anti-counterfeiting measures, setting a new standard in the industry for security and customer experience.